Running Head: Creative Cognition Empirical Studies of Creative Cognition in Idea Generation Presented at the Kellogg Team and Group Research Center's Conference on Creativity and Innovation in Organizations
نویسندگان
چکیده
The basic cognitive processes, as well as the elemental components of creative idea generation methods in conceptual design, were examined experimentally. The fluency, flexibility, novelty, and practicality of ideas generated in both laboratory and engineering design settings were examined as a function of such factors as task alternation, frame-of-reference shifting, incubation, critical judgment, and biasing examples. The results of these experiments, as well as the concept of alignment in experimental methods is discussed.
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